Saturday, May 05, 2007

Selling Wallpaper...Doesn't Anybody Do It?

At first glance it appears that wallpaper (borders, more specifically) is a saturated market, but you know, I’m having second thoughts. Nobody really sells the stuff. They just slap up an ecommerce store and show pretty pictures with prices, but nobody is really talking about the benefits and features of wallpaper in general, let alone trying to sell to people who aren’t already actively looking for a particular pattern.

That’s what I like about what we’re doing here. We’re not just offering the latest wall paper decor for purchase, but we’re telling you why you need or would want a particular product. We’re not just offering “how to install” information, although very helpful and deserves attention, we’re going a step further with tips and tricks from professional paperhangers.

And we’re also about giving decorating tips and ideas to the do-it-yourself decorator. Paint is not the only way to go, although it certainly has its place.

Does the general public even know about self-adhesive border and removable wall decals? What about rippable wallpaper and the like? We’re going to assume you don’t know and tell you about it. There is an easy solution to covering wall paneling…and it doesn’t require paint, spackle or wall liners…and the results are stunning. You as a consumer have a right to know stuff like this.

This is our central mission here, and we’re just getting started. With over 20 years experience around the wallpaper industry, as well as a fresh new look here recently, we have the information and resources, and we’re ready to tell all.

If you haven’t done so already, subscribe to our newsletter (in the upper right margin of this page) and stay on top of all the latest decorating tips and trends in wall home decor. We’ll deliver what you need to make educated choices in your home decor, I promise.